Wahl’s Whitening Shampoo thoroughly cleans the fur of the pet and gives it a bright white glow. Wahl has a higher concentration of coconut-derived sodding agents, which means you don’t have to use as much as some of the other dog shampoos. A little bit of shampoo goes a long way and provides a rich lather that’s easy to rinse off. The formulation is 100% Natural & Pet-Friendly avoiding harsh chemicals and their side effects, so all our shampoos are pH Balanced, as well as PEG-80, Paraben, and Alcohol-free. This cleans, conditions, detangles, and moisturizes, and has a hypoallergenic formula.