The formulation of this product removes dirt , grime without disrupting or causing irritation to dry itchy skin. This product is a rich creamy formula that will bring out the natural luster of your pet’s coat and keep it healthy and glowing. How to use: Clean hair coat with Luke warm water. Mix up shampoo and water in the same proportion. Pour along pet’s back and work into rich lather. Leave for 3-5 min, rinse thoroughly and dry hair coat. Use this shampoo every 1-2 weeks.